Valens

Valens, a natural supplement company based in London, sought to establish a distinct and compelling brand identity in the competitive health and wellness market. Valens engaged Ikaroa to undertake a comprehensive rebranding project that would encapsulate their dedication to natural, high-quality supplements and resonate with a sophisticated and health-focused consumer base.

Project Approach

Ikaroa’s approach to the Valens rebranding project was holistic, focusing on several key areas:

1. Brand Strategy
2. Logo Design
3. Colour Palette
4. Typography
5. Visual Identity
6. Packaging Design
7. Brand Messaging

Brand Strategy

Our initial step involved in-depth market research to understand the natural supplement sector, Valens’ current market position, and their target audience. We conducted workshops and consultations to define Valens’ brand values, mission, and vision, ensuring these elements were clearly articulated in the new brand strategy.

Logo Design

The new logo for Valens was designed to embody the essence of natural wellness and transparency. The logo features a stylised maze with a clear way out, symbolising Valens’ role in guiding consumers through the often confusing and myth-laden supplement industry. This design element represents clarity, transparency, and honesty, core values that Valens stands for. The maze is integrated with organic shapes and a serene colour palette that conveys purity and health, enhancing the overall message of natural wellness.

Colour Palette

The colour palette was carefully selected to evoke feelings of vitality and natural well-being. It includes shades of green, representing growth and health, along with neutral earth tones to communicate reliability and trust. This combination creates a soothing and approachable visual identity.

Typography

For Valens, we chose typography that balances modernity with a touch of nature-inspired elegance. The primary typeface is a sans-serif font, which ensures readability and a contemporary look. Complementary fonts were selected for secondary uses, maintaining a consistent and polished appearance across all brand materials.

Visual Identity

The visual identity was crafted to be fresh, vibrant, and reflective of Valens’ commitment to natural wellness. We developed a suite of branded materials including business cards, letterheads, brochures, and social media assets. Each element incorporates the new logo, colour palette, and typography, creating a unified brand experience.

Packaging Design

A key component of the rebranding was the redesign of Valens’ product packaging. We aimed for a clean and modern aesthetic that highlights the natural ingredients and benefits of each supplement. The packaging design includes clear, concise information and an appealing visual hierarchy, making it easy for consumers to understand the product offerings.

Brand Messaging

We created compelling brand messaging that communicates Valens’ dedication to quality and natural wellness. The new tagline, “Pure Wellness, Naturally,” succinctly captures the brand’s ethos. All marketing copy and communications were tailored to resonate with a health-conscious audience, emphasising the purity and effectiveness of Valens’ products.

Project Outcome

The rebranding project successfully positioned Valens as a leader in the natural supplement market. The new brand identity differentiates Valens from competitors and appeals to a sophisticated, health-focused clientele. Positive feedback from both existing and potential customers has affirmed the effectiveness of the rebranding effort, and Valens has experienced an increase in brand recognition and customer loyalty.

Ikaroa is honoured to have partnered with Valens in redefining their brand identity. Through strategic planning and creative design, we have crafted a brand that truly reflects Valens’ commitment to natural wellness and quality. We look forward to their continued success and growth in the health and wellness sector.

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