Branding Creative Identity Mockup August 4, 2019


We were under an incredibly tight 7 day deadline to create a new brand and visual identity for one of Mayfair’s most iconic luxury watch stores. We scoured the internet and took to the streets of Mayfair, found inspiration within the grand architecture and a birds eye view of Berkeley Square itself. Incorporating the oval shape, the 4 corners and utilising the letters L & T from Luxury Time above and below, we proudly present, Signifers.


Create new brand, logo, visual identity and brand mockup for Luxury Watch company located at the iconic 1 Berkeley Street, Mayfair, London. The key objective was to create a brand that is timeless, build trust, create gravitas and build a fusion of modern attraction along with a feeling of old establishment. [Target date was under 7 days]

  • Strategy

    Logo Design, Brand Strategy, Visual Identity

  • Design

    Art Direction

  • Client

    Luxury Time Mayfair

  • Technologies

    Sony A7 III Camera, iPad Pro, Apple Pencil, Adobe Illustrator

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.