We redesigned the logo and fixed spacing, changed fonts to help built trust and relatability with the demographic. We created a new brand identity with a key focus on 7 disciplines, designed merchandise and rebuilt the entire positioning based on research within this sector. We proudly present,


Rebuild a unified visual identity for online fitness brand established in 2016. Redefine and simplify disciplines, create tone of voice, merchandising, marketing materials, online presence and customer acquisition strategies.

  • Strategy

    Brand, Identity, UX Strategy, UX/UI

  • Design

    UI/UX Design, Art Direction

  • Client

  • Technologies

    Adobe Illustrator, Adobe Photoshop, iPad Pro, Apple Pencil

Let’s collaborate

Got a project?

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.