FIT.live
We redesigned the logo and fixed spacing, changed fonts to help built trust and relatability with the demographic. We created a new brand identity with a key focus on 7 disciplines, designed merchandise and rebuilt the entire positioning based on research within this sector. We proudly present, FIT.live
Task
Rebuild a unified visual identity for online fitness brand established in 2016. Redefine and simplify disciplines, create tone of voice, merchandising, marketing materials, online presence and customer acquisition strategies.














































